The pet industry deserves real technology.
Tato is operating software for dog parks, daycares, groomers, boarders, and private play spaces. It checks vaccines, checks pets in, and answers the phone, so your team can stay with the pets.
Tato (tay-toe) is named after our husky, Mateo. People often call him “Matato,” like “potato.”
Pet care always got the hand-me-downs.
Cloud passed pet care by. Mobile passed it by. SaaS passed it by. Pet businesses got last-generation tools built for spas and gyms, then repurposed and resold. Now AI is changing every industry, and pet care is at risk of being last in line again.
That makes no sense. Pet care is a $158 billion market that has grown every year for two decades, through every downturn. More US households have pets than children. And pets are family. The people who care for them deserve better tools.
Next-gen infrastructure for pet care.
Other industries have a real software layer that everything else is built on. Pet care does not. We are building it. We start with owners who are not waiting for permission, like the teams building membership dog bars. What we are becoming is for the whole industry: every business, every pet parent, every dog, every vet, and every founder who picks pet care as their life’s work.
Founders
Ana Malhotra
Co-founder & CEO
Sahil Naikwadi
Co-founder & CTO
If you believe pet care deserves better, let’s talk.
It does not matter what you build or where you sit. If you share this belief, we are on the same team.
Ana Malhotra, Co-founder & CEO